Campus Bible Talk Flyer

I was commissioned by the Capital District Church of Christ to develop a promotional flyer for their Campus Bible Talk sessions, specifically targeting students at Russell Sage College (Albany Campus). The primary objective was to create a high-impact, single-page collateral that balanced immediate visual appeal with critical information architecture for clear event communication.

The core messaging was built around the tagline, “Wanna talk? Come to ours!”, establishing an approachable, peer-to-peer conversational tone that directly resonates with the target collegiate demographic. The visual strategy prioritized maximum readability and approachability. This was achieved through the implementation of a clean, high-contrast typographic hierarchy, ample negative space to minimize cognitive load, and a warm, inviting color palette to reinforce the welcoming tone.