Purdeys Rejuvenate Rebrand

This class assignment required me to challenge Purdey's Rejuvenate's old design and renew it to resonate with Millennials and Gen Z. The project focused on creating a modern, high-impact visual identity and campaign that highlights the brand's core selling point: natural, zero-caffeine energy. With an enthusiastic tone, Ian Bova, a graphic designer, showcases his expertise in delivering compelling branding solutions for businesses looking to connect with younger audiences in a competitive market.